How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 02:14
Processes
Good marketing is doing this well.
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Price
Is AI secretly replacing your job right now without you knowing it? What do you think? Do you agree?
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
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